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Swiffer is Sweet on Valentine’s Day

Limited edition red packaging hits Target next week.

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By: TOM BRANNA

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For Valentine’s Day, Procter & Gamble’s is selling limited edition “red” packaged Swiffer products—Swiffer WetJet, Swiffer Sweeper Starter Kit and Swiffer Dusters Extender—at Target stores nationwide. The special SKUs will be on shelves from Feb. 6 through March 16, along with special “Swiffer Valentine” displays, according to P&G. In addition to the limited edition red Swiffer products and in-store displays, consumers will find a holiday news...

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